Anu Niemonen // ADC Focus

ADC România presents on 14th of December ADC Focus on Impact - an inspiration session raising the question: “Do we truly create for people?”. The conference will take place at ARCUB Gabroveni, Lipscani 84-90, starting 5 PM.

The event presents 4 talks: “Relevance and Authenticity in Romanian Advertising”, “An honest story of a purpose campaign where everything went wrong”, “Happiness is the Ultimate Rebellion” and “Creative Happy people are harder to kill”. After the conference there will be an after party starting 9.30 PM at Institute, The Café.

One of the guests is Anu Niemonen, Senior Creative | hasan & partners.



Anu Niemonen is one of the most awarded creatives in Finland. Her passion is to create integrated campaigns and she strives for innovative use of media and stretching the conventional setup.

Anu is a hard-working woman with a strong Can do -attitude. Her work has been awarded in all the major award shows around the world, including Cannes Lions, Clio Awards, Eurobest and Epica.

Anu is also a frequent jury member and her jury duties include Cannes Lions, 3-times Clio Awards, ADC Awards and multiple seat in national award juries in Finland. Now Anu is taking Executive MBA at Berlin School of Creative Leadership.


ADC Focus Talk: An honest story of a purpose campaign where everything went wrong

Between 6PM and 6.40 PM, Anu will present an unique case study about the first and last time the whole story of a campaign that first won the ADCE Creative Distinctive Award but was eventually pulled out.


The participation for the ADC Focus on Impact conference is free, but requires a reservation, which can be made here. There is a limited number of seats.