Kris Hoet // ADC Focus

ADC România presents on 14th of December ADC Focus on Impact - an inspiration session raising the question: “Do we truly create for people?”. The conference will take place at ARCUB Gabroveni, Lipscani 84-90, starting 5 PM.

The event presents 4 talks: “Relevance and Authenticity in Romanian Advertising”, “An honest story of a purpose campaign where everything went wrong”, “Happiness is the Ultimate Rebellion” and “Creative Happy people are harder to kill”. After the conference there will be an after party starting 9.30 PM at Institute, The Café.

One of the guests is Kris Hoet, Happiness Co-Founder & Chief Innovation Officer | FCB Global Head of Innovation

ADC Focus Talk: Happiness is the Ultimate Rebellion



Kris Hoet is Co-Founder and Chief Innovation Officer of Happiness and Global Head of Innovation at FCB, leading initiatives worldwide. With experience on both the client and agency sides of the table, he brings a unique perspective and understanding of the crossover of creativity and technology.

With a passion for technology that came through his first experiences on the client side, Kris has helped marketers enable better connections with consumers, as evidenced by his work in building some of the first online cinema experiences in the late ‘90s for Kinepolis, and kick-starting some of Microsoft’s first influencer marketing activities in the early 2000s.

Before joining Happiness, Kris was part of the management team at Duval Guillaume, the agency responsible for internationally renowned advertising classics such as TNT’s “Push to Add Drama” and Carlsberg’s “Bikers.” The agency’s viral work made history, generating over 100 million views. During his time there, the agency became Digital Agency of the Year twice and was elected Agency of the Year for three consecutive years after that.

Kris joined the creative connectivity agency Happiness as partner in 2015, which now has offices in Brussels, Belgium and Saigon. During the same time, the agency became part of the FCB network. Happiness has been featured in Taschen’s Cannes Lions Game Changers book and has won numerous awards, including the Grand Prix at Cannes Lions and eurobest. The agency’s work is even featured in London’s V&A Museum.

Kris is a renowned speaker at international marketing conferences and has served on several award juries, including Sharks and Cannes Lions. He was an advocate of the TED Ads Worth Spreading program as well as a curator of All Gunns Blazing, a selection of all the most innovative worldwide creative work in the famed Gunn Report. He also curated the ADCE Festival twice and mentored at the Pi School Creative Incubator program across Europe.

Kris’s WARPED Newsletter, “a weekly dose of ideas, data, trends and other awesomeness,” has obtained many readers in the industry globally over the last three years.
He is also an avid mountain biker and a self-proclaimed “petrolhead,” with a special love for vintage cars.



The participation for the ADC Focus on Impact conference is free, but requires a reservation, which can be made here. There is a limited number of seats.