Martini Shot by ADC

The Martini Shot is a new project by ADC Romania and involves a series of informal meetings where remarcable foreign directors are invited to share their projects with Romanian advertising creatives.

The first event of the Matini Shot series will take place on Friday, April 19th, starting 7.30 PM at Institute The Cafe and this edition’s guest is Helmi – director at Division Paris.



Helmi’s work is distinguished by his ironic take on glamour and excess and is spread across commercial projects and music videos. His work is represented by Division Paris - a Paris-based production company, specialized in music videos. Division Paris is a group of 20 advertising and music videos directors.

Helmi calls himself an Image Maker and he likes to create a specific concept for each video he makes, for example: the music video for Bonnie Banane feat WALTAAA, was a tribute to the street culture, its aesthetics and icons of the 90’s. And TIGA’s music video, “Bugatti”, is a mix of 80s surrealism and alpine sports.

Some of the awards Helmi has received are: in 2014 - Best Urban Video Budget at UK Music Video Awards for Bonnie Banane feat WALTAAA. Or in 2015 - Best New Director, Best Dance Music Video International și Best Art Direction & Design in a Video at UKMVAs for TIGA Bugatti.

Martini Shot by ADC is an informal meeting where Helmi will present his most successful works and the night will continue with networking and martini.

The participation is free.

Join the event!

Parteners: Studioset & The Institute