ADC Night 2020

ADC Night 2020 presents on 30th of January the fourth edition of the annual Top 3 ADC*RO awards. We’ll celebrate with every agency and campaign present in Top 3 ADC 2019 at Institute The Café, starting 8 PM. ADC Night 2020 will also present some of the best works awarded on ADCE Awards 2019 and will award its winners with plastic recycled trophies.

The members of ADC*RO voted for Idea of the Year// Client of the Year // Art Director of the Year // Copywriter of the Year. ADC Night 2020 will present an overview of 2019: what remarkable campaigns will be awarded and what creatives had the best ideas.

ADC Romania launches every month a public call for agencies, freelancers and advertising enthusiasts to send ideas, projects and creative initiatives of their own or seen in the industry. The members of ADC*RO will grade these ideas. The project started in 2016 and the awards followed six directions: TV, Outdoor, Radio, Print, Digital şi Experiential / BTL. At the end of each month these six categories get their own hierarchy (1st place, 2nd place, 3rd place and mentions). The project with the highest grade is the Campaign of the Month.

Out of over 200 entries in Top 3 ADC 2019, 62 campaigns were awarded with Campaign of the Month/1st place/2nd place or 3rd place. The agencies & initiatives present in Top 3 ADC 2019 are: 5 to go / CAP / Cheil | Centrade / DDB România / Fractal Communications / Gavrilă & Asociații / Gavrilă Fashion Tellers / Geometry Bucharest / Headvertising / Jazz Communication / Julien Britnic & Bogdan Petcu / Kubis Interactive / Lana Dumitru & Julien Britnic / Leo Burnett / MAINSTAGE | THE AGENCY / McCann PR / McCann Worldgroup România / Momentum România / Most Wanted / MRM // McCann România / MullenLowe România / Netflix / Next Advertising / Ontheroof / Papaya Advertising / Pastel / Porter Novelli / Propaganda / Publicis România / Rusu+Borțun / Sector 7 / Șerban Pavlu / Ștefan Mandachi / Three / Tuio / Vice / WOPA.

On the other side, the clients are: 5 to go / / Asociația Berarii României / Asociația Nevăzătorilor / BCR / Bringo / Carmol Flu / Carrefour / Catmobile / Crucea Roșie Română / Doza de Cooler / E.ON / Greenpeace / Hope and Homes for Children / Kafune / KFC / Lidl România / MagneVie Stress Resist / Mastercard / McDonald's / MedLife / Netflix / Next Advertising România / OLX România / OMO / OMV / PAID România / Pizza Hut / PlantEXIR / Regina Maria / Renault / Rock FM / ROM / Samsung / Sprite / Stanleybet / Telekom / Vice / World Vision România / WWF.

Competing for the Idea of the Year title are the campaigns which received the Work of the Month title in each of the 12 months January – December 2019: January: 5 to go - More coffee less bucks // February: OMO – The power of play // March: Romania wants highways - #șîeu // April: MagneVie Stress Resist – Drama out of nothing // May: MedLife – The atlas of diseases born of love // June: Renault - The DisCO2unt Billboard // July: Lidl: Urban Legends (ep. 2) // August: BCR - George Street Gallery // September: Lidl: Urban Legends (ep. 3) // October: ROM - Vote // November: Carmol Flu – limited edition // December: Netflix - The Witcher. Client of the Year, Art Director & Copywriter of the Year titles will be given based on a system – calculating the presences in Top 3 ADC*RO 2019 & the awards received.

The winners of Top 3 ADC will receive trophies made of recycled plastic. This way the second phase of the Plasti Prix project will begin. Plasti Prix, created by The Institute and Lidl Romania is a project about responsibility and selective collection of waste designed for the creative industry. RDW Awards, Internetics, Civil Society Gala, Bursa Binelui, Webstock and Biz PR Awards will all use trophies made of recycled plastic.

ADC Night will also celebrate the winners of ADCE Awards 2019, where AMVBBDO UK and their campaign - “Viva la Vulva” won the Grand Prix. The ADC*RO members that were part of the ADCE Awards 2019 jury were: Ema Prisca, Laura Nedelschi (Independent Creative Directors) and Liviu Țurcanu (Creative Director Mercury360).

The participation is free.
Join the event!

ADC Night 2020 is a project funded by the Art Directors Club of Europe and the Creative Europe Programme of the European Union.
Supported by The Institute, Absolut & Liliac and IQads & Smark.